The Impact of a ‘Do-It-Yourself’ Approach
By Ricky E. Harrell, DMD, MA
In 1997, the United States Food and Drug Administration reduced regulations on the listing of side effects that pharmaceutical companies were required to follow when promoting their medications, and the direct-to-consumer advertising of drugs began.1 Following this change in health-care marketing—particularly over the past decade—we have seen a significant increase in the “do-it-yourself” approach to health care. Today, the profession of orthodontics is experiencing the effects of this sea change with the introduction of aligner therapy offered to consumers without the oversight of a licensed oral health care provider.
* References can be found in the original article via the link below.
Responses